Now that's cool

Coke plots 'Sprite with ice' with help of new technology



Sprite

Coca-Cola is considering the launch of revolutionary new packaging that will create ice inside a soft drink when it is opened. It is understood it is planning to use the technology to launch a “super cold” variant of Sprite that aims to extend its appeal to the urban youth.

The new drink will be called Sprite Super Chilled and it could be launched in the UK as early as next year. Coke hopes the drink will tap into the trend for super cold alcoholic drinks, particularly beers.

According to industry sources, the bottled drink has to be stored in a purpose-built, developed vending machine that keeps the drink at a certain temperature. When it is purchased, the consumer twists the bottle, which triggers a mechanism inside that creates ice made from the drink, so it is not diluted.

It is understood that if Sprite Super Chilled proves successful, Coke plans to introduce the technology across its carbonated portfolio, such as Coke and Diet Coke. The move is the latest attempt by Coke to diversify and create new categories.

It comes as Coke axes energy drink Sprite 3G. The energy drink failed to make an impact with UK consumers and was axed less than two years following its launch (MW August 2).

Coke’s efforts to move into new categories have, for the most part, concentrated on moving into functional and healthier offerings.

It recently acquired a number of functional products, such as Vitaminenergy and Vitaminwater, as part of its $4.2bn (£2.1bn) purchase of Glaceau.

In the UK, Coke is launching Diet Coke Plus in October. The drink is an energy variant of the company’s flagship Diet Coke brand.

Taken from: http://www.marketingweek.co.uk/item/57846/254/260/3

Cirque Du Soleil

2 years ago we were given 2 tickets at discount prices to watch Cirque Du Soleil. It was such a good show that my fiance loved it. After the show we decided that we would watch it again when a new show was up.

This coming Saturday would be my fiance's birthday and just so happen few weeks ago I received an email from Cirque Du Soleil that as a return customer I could buy tickets at 25% off, I decided to take him to watch another show.

This time the show is called "Kooza". It tells the story of an innocent, naive clown striving to find his own place in the world. It uses 2 centuries old circus traditions - acrobatics and clowning to come up with this performance. It's very very different from the first show we've watched and I must say I like this one way more. I wish I can tell you what I like but without seeing it, you wouldn't know what I am talking about.

However the fun part doesn't end here! Guess what we saw right outside of Cirque Du Soleil? It was when we arrived at the site at 7pm, we thought all hopes of having a decent dinner or even just a downtown hotdog were gone, we bumped into THIS place just across the street!!!!



What the??? I know. It's crazy isn't it. At that time we were thrilled of course. We went right into the store and had a delicious meal. I even had the chance of buying some breakfast for the next few mornings!

It was really a fantastic night. Even though the tickets were not cheap, but like my fiance said, compare to attending a HK star singing performance "Yin Cheung Woi" (sorry can't type chinese), this is waaaayyyy more worth the money!



Happy Birthday, my dear.

Carrots Harvest

 

 

I just pulled the carrots out last Saturday. I am happy with the result given the condition.
These are from Heirloom Seeds and the carrot type is called "Ox Heart" named after its shape. In full grown size they should be the size of my fist. However I grew them in a flower pot so they didn't turn out as big.

I will grow them again next year.